About Us

DMS Research Ltd (DMS) is an independent Market Research agency, with headquarters in Lagos (Nigeria).

*Started with a simple business model: win and dominate the business of a few leading organisations..

DMS was incorporated in Ghana in 2014, registered and incorporated in Nigeria in 2015, and commenced business in Nigeria in 2015. The company started with a simple business model: to win and dominate the business of a few leading organisations.

 

Our Approach

DMS’s operational structure covers the core elements of the research process, including:

  • Research
  • Data Collection
  • Quality Control
  • Transcribing
  • Editing & Coding (TEC)
  • Electronic Data Processing (EDP)
  • Project Management
  • Supervision
  • Interviewing
  • National Coordination
  • Quality Assurance

Our Strengths

DMS identifies its key strengths as:

  • Proven professionals
  • State-of-the-art technology
  • Results-oriented survey designs, execution and reporting
  • Asking the right questions to the right people
  • Simple, precise and easy-to-read interpretations
  • Rigorous quality control of fieldwork and data processing
  • Compliance with the ESOMAR Code of Conduct (ICC) for opinion and market research
  • Quick turnaround time on projects
  • Confidentiality
  • Speed
  • Competence
  • Quality consciousness
  • Resources

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Approach 1

Focus group discussions (FGDs) & extended depth interviews (EDIs) used to: Understand the attitudes & motivations of customers or other stakeholders in the market Inform on customers’ language & vocabulary Provide input for the quantitative questionnaire
02

Approach 2

Qualitative research is conducted by highly trained & experienced staff Professional staff moderate groups Executive interviewers or professional staff conduct EDIs
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Approach 3

Rigorous quality assurance measures applied to our qualitative studies include: Full briefing & training given to all involved in study All interviews & groups are transcribed for analysis Intelligent & thorough analysis of transcripts To provide insightful findings & recommendations

Our Vision

To be the hub of quality and insightful data”

Our Mission

To add value to client business by providing marketing insights from the data.”

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