OUR SERVICES
SERVICE
Our Research Services
DMS Research provides research solutions ranging from data collection to reporting insights to support marketing and business decision-making.
Service 1
01. Retail Establishment Survey / Retail Census
One of DMS’s core areas of competence is Retail Establishment Survey (RES).
The Retail Census helps FMCG manufacturers understand the dynamics of trade structure.
It helps organisations:
- Maintain an up-to-date universe of stores
- Estimate the number and trend of retail outlets
- Estimate sales at retail stores
- Understand inventories held by retail stores
- Establish a basis for sample design
- Provide a foundation for retail tracking services
- Understand trade structures and retail trends
- Identify distribution channels
- Develop retail outlet profiles
- Select representative panels
- Calculate weights and correction factors for KPI estimates
Service2
02. Retail Audit & Distribution Tracking
Retail Audit and Distribution Check studies are another core competence of DMS.
Key objectives include:
Estimate sales volume and sales value
Estimate market share of key brands
Measure distribution reach and depth
Assess merchandising and in-store activity
Monitor displays and promotions
Track pricing dynamics
Understand retail network behaviour
Analyse stocking patterns
Understand retailer disposition
Determine category dynamics
Identify push and pull factors within a category
DMS uses retail audit information to help manufacturers track retail sales data, develop effective distribution strategies, improve marketing planning and respond to competitive pressures.
Service 3
03. UX Research
DMS provides User Experience (UX) Research to support user-centred product design for medium and large organisations.
Areas of speciality include:
- Co-creation workshops
- Concept and ideation
- Cognitive walkthrough
- Depth interviews
- In-home ethnographic studies
- Focus group discussions
- Real-life experiments
- Shop-along
- Customer journeys
- Storytelling
Service 4
OOH Media Monitoring & Audit
DMS provides Out-of-Home (OOH) Media Monitoring and Traffic Measurement to support advertising spend efficiency and management.
Areas of interest include:
- Site monitoring
- Panel condition
- Own campaigns vs. right campaigns
- Advertising exposure
- Traffic audits
- Traffic counts
Monitoring environments include:
- Cars & taxis
- Buses & trucks
- Pedestrians
- Bicycles & bikes
Other Research Services
Market Analysis
- Market size
- Market potential
- Sector analysis
New Product Development
- Gap analysis
- Concept development
- Name development and testing
- Product/service viability
- Acceptability testing
- Packaging evaluation
- Symbol/logo evaluation
Healthcare Research
- Customer usage
- Demographics
- Attitudes
- Brand health
- Awareness
- Perception
Advertising Research
- Ad concept development
- Ad testing
- Pre-launch checks
- Post-launch checks
- Advertising awareness tracking
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